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This data, however, is most valuable when it contributes to the creation of a single customer view through CRM integration. This enables organizations to understand their customer base and deliver better the right products and services to them. Creating a single customer view is only possible when the CRM system is fully integrated with a business’ entire technology stack––whether it is shipping applications, billing systems, order status systems, etc.
Solutions for CRM integration
Most companies resort to approaches such as point-to-point integration for CRM integration, in order to connect their CRM systems to other applications, whether it is a POS system, SAP, etc. However, traditional approaches are no longer suitable. With point-to-point integration, developers to build custom code between CRMs and numerous systems. Although this approach quickly and easily enables communication between a few applications, it is not future-proof and does not scale.
Point-to-point integration leads to “spaghetti code,” creating a system that is tangled, fragile, and troublesome to maintain. As business requirements change, this spaghetti architecture makes even changes difficult.
This is why many business are turning to Anypoint Platform for CRM integration. This connectivity platform enables businesses to easily integrate CRM systems with any application within their system––from POS to ERP systems. Using an approach known as API-led connectivity, in which applications and data are exposed as APIs, businesses are better able to implement CRM integration.
Web API Integration
we deliver outstanding web API services. Our professional team of API developers are packed with a wide range of expertise to construct web APIs that completely match your business requirements.
If you own a high fidelity dynamic website and looking for ways to expand your online presence on multiple platforms, you need an API. Our API integration and development team are not only knowledgeable about the technologies behind API, but also masters the end-to-end process (managing, monitoring, and monetizing).
As a highly acclaimed API development company, we have supported clients by strategizing, managing and running high-performance API programs to meet their business goals. Some of the benefits of outsourcing include:
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